The Indiana State Fair is one of the top state fairs in the nation when it comes to social media reach. Overall, the Indiana State Fair ranks fourth in the nation for Instagram and Tik Tok reach behind Minnesota, Texas and Iowa.

The Indiana State Fair ranked 9th with Instagram views and 4th for Tik Tok views. The #IndianaStateFair was used over 66 million times on Tik Tok. The study was commisioned by JeffBet.