A new study at Washington State found Gen Z’ers are much more willing to rent clothes instead of buy them.
They talked to over 350 adults who were around 25 to 30. And they still want their clothes to be fashionable. But they don’t necessarily need to own them.
It’s partly about money, but also sustainability. Young people tend to care more about recycling clothes and not wasting resources. When you include everything from shirts to socks, the average person buys 67 new pieces of clothing a year.
